Let’s discuss about email delivery.
We tested a client’s email reputation, which has a bad 53.1% spam rate, in a recent assignment. All email providers (Gmail, AOL, Outlook, Yahoo, Gsuite, and even Office 365) delivered the email 100% to the spam folder.
We’re all aware that getting inbox placement is every company’s ultimate goal. Developing your email reputation is a hit-or-miss process. I say “miss” because if you rely on the IP address of your email marketing software’s server to deliver your email content, chances are that some of those IPs are already on IP Black Lists, or that Google has already rated your delivery errors and flagged you as spam owing to your sender’s domain.
To strengthen your email reputation, Ontraport recommends utilizing your own sender’s domain. Nonetheless, implementing best email practices to improve your IP reputation is always worthwhile.
Aside from the various technical mumbo-jumbo chenes chenes improvements, I suggested a few approaches to increase user engagement. These steps are not novel in the realm of email.
Among these are:
1. Warming up the IP and domain
2. Removing too many URLs from the email.
3. Send out customised emails – it’s the year 2023, people!
4. Optimize and compress the image before sending it, or send an email without it.
5. A simple and clear unsubscribe process.
6. Do not use shortened links.
The spam rate reduced to 40% in our first week. Not bad at all.
Before the massive email waves, only two months of calm and steady best email practice left. I’m confident that we’ll have that inbox in the near future! Ha!
Keep in mind that your emails should be wanted and delivered to the Inbox.