Hi, I’m Ireen Palima, a certified CRM consultant with over 7 years of experience in building and managing marketing funnels, automations, and customer lifecycle campaigns. I specialize in designing scalable, data-driven systems using tools like HubSpot, Zapier, GoHighLevel, and Ontraport—focused on retention, deepening customer connections, and maximizing lifetime value.

My Master’s in Business Management gives me a strong foundation in strategy, operations, and analytics. I bring a holistic view of the business—from customer segmentation and product-market fit to revenue modeling. This helps me design lifecycle journeys that are not only automated but strategically aligned with growth goals.

I thrive in cross-functional environments, partnering seamlessly with Sales, Product, and RevOps to ensure execution meets strategy. I’m fluent in data and decision-making, using behavioral triggers, funnel metrics, and performance insights to continuously optimize flows. I also excel in process design and automation logic—building systems that are efficient, scalable, and compliant.

Beyond the tech, I offer end-to-end support: CRM customization, payment and tool integrations, database hygiene, project management, and hands-on client training. I’m committed to helping clients translate complex systems into results that drive impact and ROI.

And when I’m not building workflows or troubleshooting CRM issues, I’m out exploring the world with my family—or relaxing at home with Simba, our newest cat.